We are closing the first week of of the second round of the #MaydayPAC kickstarter campaign. The conclusion of the week: Not fast enough.
- Part of this is our (insanely hard working) team — we’ve been tinkering (maybe too much) to get higher conversion rates, and are learning too slowly that what seemed to us as improvements weren’t.
- Part of this is me — all of this is too me-centric, which makes my failures costly. I did a new round of videos for stage two which are all much less effective (in converting views to pledges) than the original. I’m reluctant to spend the money to try again, but this weakness has been important.
- Part of this is all of us (you included) – for the fact is, we are raising money faster than the original challenge, in the sense that this time we’ll cross $1M in less than 2 weeks. But because our target is so big, it doesn’t seem like that. For as our advisors advised me again and again, $5M seems way too daunting. Daunting depresses.
But (and acknowledging this may be the total lack of sleep speaking here) I am still confident we can do this.
- The team has found the sweet spot — I’ve never worked with a harder working and more talented team. And with the help of literally scores of volunteers (and the amazing Optimizely), we are honing in on a much much better site design with much much better conversion rates.
- The project is bringing others on — we’ve got an amazing mix of new content rolling out over the next two weeks, including some fantastic new partners (to add to Jason Alexander) and new content (explaining all this better than I can).
- In the end, this is about the numbers — we can see how much in pledges we inspire with each view of the webpage. That translates into a target number of views. We’re rolling out a range of strategies to get us way above that target. If we can do that quickly enough, we will hit our goal.
It might be that some big bumps are essential on the way, and that if we don’t get them, we won’t cross. Maybe only @StephenAtHome can save U.S. Maybe it’s only a comedy channel that can end the tragedy we call D.C. And so obviously, we’re doing everything we can to get within their scopes. But the strategy is as the strategy has always been: try 10 things, each of which should work, and at the same time. (The only thing I’m missing in that is an obvious technique for shutting down at night to sleep).
If you’re here, you’re in this with us. Thank you. If you’ve got ideas, share them below. But I’d be grateful if you do whatever you can to share this one thought in whatever way you can say it best:
We need you to take a chance on our democracy — now. If we don’t meet our goal, you get your money back. If we do, (there’s at least a chance that) you get your democracy back. If 100k take this chance, then we will can prove what I already deeply believe: that we can win this fight. By 2016.
Pledge here. And thank you always.